Today, Tuesday, Google announced the release of the Google Economic Impact, a report by the research agency Public First on the role of Google products, specifically Google Search, Play, Google Maps, YouTube and Google Ads, in helping people and businesses. Local, content makers and developers in Saudi Arabia, Egypt and the UAE.
These reports, which Google publish in countries around the world, are based on public surveys and analyzes based on economic modeling, as well as data from trusted third parties.
The latest report indicates that Google contributed to pushing the wheel of economic activity in Saudi Arabia by about 12.2 billion riyals ($3.25 billion), in Egypt by about 11.2 billion pounds (610 million dollars), and in the UAE by about 11.3 billion dirhams ($3.08 billion) during 2021, Totaling about $6.94 billion.
The Android software developer system contributes to providing at least 29,000 jobs annually in Saudi Arabia, at least 85,000 jobs in Egypt, and at least 50,000 jobs annually in the UAE.
Based on aggregate estimates and Google's methodology, for every SAR a business spends on advertising, a business receives an average of SAR 8 in revenue, and for every EGP a business spends on Google ads, a business receives an average of EGP 8 in revenue, and for every AED 1 spent that an activity receives The average trader is 8 UAE dirhams as profit.
At the individual level, Google products have helped people keep up with changing government guidance, stay in touch with friends and family, and reduce disruption to education and school attendance.
As for businesses, Google has helped support the rapid acceleration of the online economy as part of the broader growth of online retail across the Middle East and North Africa.
For workers, Google apps have helped keep them productive during the rapid change towards remote work, while helping many more find new jobs and build their skills.
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- Agencies